The Microsoft adCenter Advertising Program
Microsoft adCenter™ (formerly MSN adCenter), is the Online Advertising division of the Microsoft Network (MSN) and was the last of the “Big Three” Search Engines (Microsoft™, Google™ and Yahoo!™) to develop its own system for delivering pay per click (PPC) ads through Internet searches.
Until the beginning of 2006 the ads displayed on the MSN search engine were supplied by either Overture or Yahoo. As both the money spent on search marketing, and the market share of their search engine Bing™ grew, Microsoft developed its own PPC advertising system called Microsoft adCenter™.
In August of 2010 Bing™ and Yahoo™ began a partnership which led to both search engines combining forces to compete against the 800 pound gorilla called Google.In late October of this year the transformation was completed with AdCenter taking over the operation and display of PPC ads on Yahoo, as well as on Bing and across the MSN advertising network.AdCenter has been innovative in the field of PPC since it’s original launch, and was the first PPC service to offer ad scheduling by time of day, which prompted Google to quickly follow suite with their AdWords service. The MSN ad interface has continually been improved to make it more user-friendly and new features like report scheduling have been recently added.
The best part of Pay-Per-Click Advertising is that you pay nothing for exposing your brand to millions of prospective customers, and building your brand identity in the process. As is the fundamental basis of PPC, you only pay when a prospect clicks on your ad and enters your website.
How do AdCenter and AdWords Compare?
Firstly I believe that Bing and Yahoo serve a different demographic than Google. That said, I personally am still trying to identify what those demographic groups are. For now let’s look at the raw numbers as reported by ComScore in Sept 2010:
- In September, 69.1 percent of searches carried organic search results from Google, while 23.5 percent of searches were powered by Bing organic results.
- Bing and Yahoo combined accounted for 4.5 Billion searches in the United States, which is 31.5% of the entire number of core searches, which is a tremendous number of surfers and can’t be ignored!
I offer adCenter PPC set-up and management services for clients both large and small. Whether you have a monthly budget of $1000 or $10,000, you will receive our best, results-driven service which keeps our Certified Internet Advertising Agency growing! It’s simple, easy and affordable to get started!
- We can import your existing Google AdWords™ campaigns to Bing™
- adCenter is truly an efficient and affordable way to market your business
- You only pay when someone clicks on your ad and visits your website
- We’ll help you target your ads both geographically and demographically
Are you ready to reach out to people actively looking for your products and services? We’ll make it easy to get your campaign rolling, and you’ll discover why business owners just like you are flocking to Bing to drive targeted consumers to their websites.
We can get you set-up and started with text advertising on Bing™ and Yahoo™ starting at only $380*. You can be promoting your brand to Millions of potential customers as soon as Tomorrow, for far less than you may be currently paying for other forms of online and traditional advertising!
Contact Me Today to learn more about Advertising on a Pay-Per-Click basis through the Microsoft Network.
* This is a minimum set-up fee for creating a new account, conducting initial keyword research and creating up to 5 ads and 2 campaigns. This cost does not include the actual click costs you will incur and will pay directly to Microsoft.
